In a world where technology and society are ever-changing, the business of travel is changing as well. But how exactly is the world of travel altering itself? And how can travel business professionals accommodate these changes?
A group of young professionals revealed how in an article for Skift.
Millennials travel differently than previous generations. One way that millennials travel differently is lodging and accommodations. Generation Y is not looking for fancy hotels. Millennials are searching for accommodations that simply allow them to be immersed in the culture and build a network with other people.
The way to adapt to this in the travel industry is to make the hotel less of an isolated space. It will not just be for dining and resting; it will also largely be a center for culture. The hotel will be interwoven with the culture of the place it is a part of.
Another changing part of the world, and possibly the most important shift, is of course technological advances. One big aspect of this is social media. Social media marketing and engagement is now a key part of any business plan. To accommodate millennial travelers who do not want to partake in direct phone calls or use travel websites, the business will shift to apps and social media.
Most businesses nowadays are changing from offline to online. A number of industries conduct their business entirely online. Travel is one of the few fields in which this can never entirely happen. There are some things that just have to happen offline. However, large shifts need to be made.
The biggest change that is set to occur is that the travel journey will be streamlined through a mobile itinerary device that offers solutions to issues as they arise. This will lead to a more convenient travel planning process.
These shifts will involve decreasing levels of human interaction and making several processes more automated. Some of the tasks that will become automated include printing your own tags, security check-ins and boarding. No more waiting in line to speak to some who checks your bags.
Overall, it appears that millennials do not want their lodging to be separate from their cultural surroundings. To millennials, privacy is important to them as they venture into new places. However, luxury of accommodations is not a strong priority as opposed to having a cultural immersive experience.
In the future, the travel planning with involve less human interaction over the phone and in airports, but more social human interaction in a traveler’s destination. And that’s something to get excited about.