With BT Sport adding access to the over-the-top (OTT) subscription service via its own hardware, the UK pay-TV broadcaster is activating the deal by offering its own subscribers a free six-month trial to Amazon’s streaming product.
The announcement comes as Amazon prepares to stream its first full round of English top-flight soccer matches in early December. Having secured a package of 20 games for the ongoing 2019/20 campaign in June 2018, Amazon announced earlier this year that it would become the first UK broadcaster to provide coverage of a full round of live Premier League matches as part of its offer.
Though the terms of the deal were not fully disclosed, the arrangement gives BT Sport’s subscribers access to 40 live Premier League fixtures throughout December and January.
Pete Oliver, BT’s Managing Director for Consumer Marketing, said: “With six months [of] Amazon Prime Video on us, offering access to even more Premier League matches, all in one place with integrated search and one simple bill, there’s never been a better time to be on BT TV.”
The move also means that BT TV set-top box owners will get access to every Premier League fixture this season, including coverage of matches it distributes as part of its carriage deal with rival pay-TV broadcaster Sky Sports.
The deal with BT represent Amazon’s latest distribution contract in the UK after securing carriage of its streaming platform via Virgin Media V6 set-top boxes earlier this year.
In addition to its Premier League coverage, BT Sport has recently retained exclusive Uefa Champions League as part of a new four year deal worth US$1.5 billion that keeps European soccer’s premier club competition on its channels through to the end of the 2023/24 season.