50 for 50: In this campaign, fifty young people organized fundraisers for lesser-known charities. In addition to fostering youth involvement in philanthropy, it raised 2.25 million dollars. The government then matched this money, resulting in a total of $4.5 million dollars raised.
1 for 1: Spurred by the success of 50 for 50, the campaign organizers began 1 for 1, in which all Singaporeans were encouraged to donate a dollar, which would again be matched by the government.
Fold a Crane for Charity: In this campaign against hunger, Songhe Fragrant Rice challenged Singaporeans to fold paper cranes. For every paper crane folded, the company donated a bowl of rice to charity. The campaign exceeded all expectations, resulting in 147,480 kilograms of rice getting donated in total.
Grains of Kindness: This is another campaign against hunger launched by Songhe Fragrant Rice. This time, however, instead of making paper cranes, people were encouraged to post photographs of random acts of kindness to Facebook. Each photo earned a 10kg donation of rice.
Hair for Hope: In this campaign, launched by the Children’s Cancer Foundation, participants shaved their heads in solidarity with cancer parents who lost their hair to chemotherapy. Shavees solicited donations or sponsorships for the cause, while proving that baldness was nothing to be ashamed of.
Giving Tuesday: In 2013, the National Volunteer & Philanthropy Center designated the last Tuesday in November to be Giving Tuesday. On this day, Singaporeans are encouraged to donate to a number of charitable organizations. The day also includes social media campaigns, volunteer opportunities, corporate donors and sponsorships.
Giving Week: Due to its success, Giving Tuesday was expanded into Giving Week, beginning the last Tuesday in November and stretching into the first week of December. Giving Week came with more campaigns, more charities, and more corporate sponsorships.
For a Golden Home: Singapore has an aging population. Many elderly Singaporeans live alone in small apartments, often in poor conditions. For a Golden Home raises money to improve these apartments, and enlists the help of volunteers to go in and clean everything up.
President’s Challenge: Begun by President S.R. Nathan in 2000, the President’s Challenge is a platform for individuals and corporations to engage with a number of charitable organizations. Beneficiaries of the President’s Challenge, as well as the amount that they receive, are decided by the Office of the President.
Heartstrings Walk: Community Chest, the charitable arm of the National Council of Social Services, is a charitable organization that helps disabled people integrate into society, learn skills, and realize their potential. Their annual Heartstrings Walk takes participants on a walk around the city, in return for donations and sponsorships.
So You Think You Can Fly: So You Think You Can Fly was a charitable reality series put on by iFly Singapore. In it, celebrity contestants performed stunts such as indoor skydiving in competition for money for their chosen charities.